At Behavior/Shift we strive to bring the power of behavioral science to millions of people worldwide to help them positively change their lives.

We are on a mission to use cutting edge behavioral insights to help people, teams, small businesses, and organizations identify and achieve their biggest goals and to enrich their lives and the lives of the people around them.

For over 20 years we've been at the forefront of bringing applied behavioral science into many of the world's top companies. Our goal today is to bring that same experience and knowledge to as many people across the globe as possible with easy-to-use products and services that drive meaningful change.

Our products specialize in helping people achieve their toughest goals, improve their habits, make more informed decisions, optimize their time, increase their productivity, and think more intentionally. We are constantly striving to make tools that can help people live happier, healthier, and more fulfilling lives.

Explore Products

Meet the Brains

  • Kurt Nelson, PhD

  • Ben Granlund, M.A.

  • Alex Belanger

  • Alexa Cover

Our journey...

Behavior Shift is the collaborative brainchild of Kurt Nelson PhD, Ben Granlund M.A., Alex Belanger, and Alexa Cover. We are a small but dedicated team of Behavioral Scientists, Motivational Experts, Communicators, and Designers.

We started Behavior Shift to bridge the gap between behavioral research and meaningful real-world application.

After over 25 years of experience working with organizations to improve motivation, engagement, and goal attainment - our team decided in 2020 that it was time to make these insights accessible to all.

Following years of development, we have landed on a boutique suite of personal development products that break down the barriers to positive self-change. We look forward to you joining the success story.

Our Best Sellers

Join thousands who have transformed their lives with our best-selling behavior change tools, designed to help you set and achieve your most important goals.

View all

Our Partners

Discover deeper insights and inspiration by exploring our trusted partner brands, The Lantern Group and the Behavioral Grooves Podcast—leaders in behavioral science and personal growth.

  • The Lantern Group is a Behavioral
    Design and Communications Agency

    Lantern helps companies ethically apply behavioral science to complex organizational problems to create interventions that drive improved employee behavior. We help diagnose the issues, design solutions, communicate them to your employees, & train your people for success.

    Explore 

  • Behavioral Grooves is a podcast that
    explores "Why we do what we do."

    Stories, science, and secrets from the world’s brightest thought-leaders. These weekly Behavioral Grooves episodes will satisfy your human curiosity by exploring the biggest ideas behind "why we do what we do." From best-selling authors to newcomers, you'll learn insights from the sharpest minds in behavioral science, psychology, behavioral economics, social science, decision science, neuroscience, and more.

    Listen now